EA made generative AI core of its business
EA Says AI Is 'the Very Core' of Its Business: What Does That Mean?
But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,
EA execs say generative AI is "not merely a buzzword for us, it's the very core of our business," then pretend to tell a computer to generate buildings live on stage
EA gathered a whole bunch of executives and bean counters together for a lengthy Investor Day presentation today, September 17, much of which gave two big thumbs up to myriad forms of generative AI, an increasingly divisive topic in the games industry and a driving reason behind the video game actor strike.
EA's going all in on AI for video game design
EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and the ability to generate Create-A-Sim outfits based on provided images. The news received mixed reactions among fans, with some claiming that it would take the fun out of the game.
EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy
EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.
EA Reveal Future Plans & Are All-In On Generative AI
EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.
Game Rant on MSN1d
EA Looking to Use AI to Take User-Generated Content to the Next Level
Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...
EA says it's going to use AI to fix The Sims 4's really annoying user content gallery
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EA Shows Its First AI Game Concept
At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...
EA aims to double audience to over 1 billion in 5 years
Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.
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EA will use generative AI to completely transform user-generated content
Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...
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How to change difficulty in EA FC 25
There are multiple difficulties available to select in EA FC 25, so here is a step-by-step guide on how to change difficulty ...
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College Football 25: Adaptive AI Explained
One of the major “under the hood” features of College Football 25 is the adaptive AI, known as the Real Time Coaching (RTC) ...
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EA confirm that Respawn’s next Star Wars Jedi game will be the series’ “final chapter”
As per EA’s recent generative AI tugathon, the third game in Respawn’s action adventure Star Wars trilogy has been confirmed ...
EA says giving videogame characters 'life and persistence' outside of games with AI is a 'profound opportunity,' which is the kind of talk that leads to dangerous Holodec…
Apparently we want to bring AI videogame characters with us on calls with our parents, though it's news to me.