Nutrabolt – the owner of the C4 energy brand – will work with confectionery giant Hershey to release C4 variants with candy ...

The Hershey Company (HSY) has struck a deal with C4 Energy, a top-selling supplement brand that has gained popularity as ...

Hershey partners with C4 Energy ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

Casey’s, Kum & Go, 7-Eleven carrying new flavors in energy drinks, powders, whey protein that include Jolly Rancher, Bubble ...

Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...

Nutrabolt®, owner of C4®, the #1 selling global pre-workout and one of the fastest growing energy drink brands in the country ...

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...

HERSHEY, Pa. (WHTM) — Reese’s announced a new dessert-inspired treat in the form of an extra layer of ooey-gooey, chocolatey filling. According to Hershey, its new Reese’s Chocolate Lava Big ...

The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors based on its in popular candy flavors. Hershey (NYSE:HSY) is navigating a ...

With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are ...