AMD is saying the quiet part out loud: it’s now prioritizing AI chips ahead of flagship GPUs for gamers. The company’s just laid out a new business strategy, where it will merge its RDNA gaming graphics and CNDA data center efforts into a single universal “UDNA” that’s aimed at AI first.

AMD is prioritizing AI performance over gaming performance as it joins other chip makers in chasing more AI business.

A top executive said that it plans to combine its CDNA enterprise graphics architecture with the RDNA consumer GPUs to simplify development and take on Nvidia's CUDA.

Rumors have persisted for months that AMD would abandon the high-end GPU market with its upcoming RDNA 4 architecture, and now an AMD VP has confirmed it, albeit in a roundabout way. The executive stated in an interview that AMD is more interested in gaining market share than beating Nvidia with a card only rich people can afford,

AMD and its rivals are all expected to launch their respective next generation of discreet graphics cards sometime around the coming of the new year, but there have been rumors that Team Red might not release a flagship PC enthusiast GPU this time around.

AMD exec Jack Huynh says that next-gen Radeon RX 8000 GPUs will prioritize market share over going toe-to-toe with Nvidia's elite enthusiast GPUs.