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The best TV ads of 2022 (so far) - Campaign
WEB4. Virgin Media “We’re better, connected – Skatergirl”. Learning a new skill is never easy and with the huge surge in skating popularity during lockdown, it comes as no surprise that Aamira wants to try her hand at it. Unsurprisingly, she doesn’t start off as a natural Tony Hawk and heads home.
More Latest - Campaign
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Latest Media News & Analysis | Powered by Media Week
WEBMovers and Shakers: Virgin Media O2, Wieden & Kennedy, Assembly, Criteo, ISBA and more. August 29, 2024. Lucy Shelley. The Information. The latest media news, expert analysis and opinion from Campaign, the world's leading resource for the media, advertising and marketing communities.
Nationwide advertising, marketing campaigns and videos
WEBNationwide "ISA savings" by VCCP. March 10, 2020 VCCP for Nationwide. Comedians get brutally honest about saving in Nationwide's spots for its ISA prize draw. A collection of the best Nationwide creative work, such as advertising, marketing campaigns and videos.
Putting people first: why we’re all stronger together - Campaign
WEBUltimately, this programme has ignited imaginations and united us all, even though we’re physically miles and even oceans apart. Proving that putting people first really does make us stronger together. Opportunity from adversity: Mary Portas. Capitalism needs a reset, retail guru Mary Portas told the audience of clients and employees who ...
Race discourse and advertising: UK, we have a problem - Campaign
WEBTo receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's ...
But really, what is purpose-led advertising?
WEBDec 16, 2021 · Having a purpose, one that is authentic to the brand and communicating these values consistently makes a genuine connection with consumers. Blunt said it was vital that how a brand chooses to advertise reflects its purpose. Consumers judge the authenticity of a brand’s purpose, she explained, by …
HSBC CMO Becky Moffat on bringing brand promises to life
WEBJan 20, 2022 · It’s a conversation that’s enabled by Moffat’s relationship with HSBC UK’s central finance team – and a commitment to developing models that can capture the full breadth of marketing’s impact. “It was through marketing’s relationship with the CFO that we were able to build the foundations for our econometric modelling,” she says.
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